Company A and Company B both spend thousands of dollars on planning new initiatives and rolling out marketing campaigns to drive their businesses forward. Company A’s results are dismal and Company B’s are a roaring success.
Why are some companies more successful than others?
There are many reasons for performance variance, but it is increasingly clear that a major component is their corporate culture.
Corporate culture is often described as the invisible side of the organisation, or the atmosphere of an organisation. Kennedy and Deal describe it as the perception of “The way things get done around here” .
Ravasi and Schultz (2006) say that organizational culture is a set of shared assumptions that guide what happens in organizations by