Over the years I have heard some rather interesting interpretations of what some people think coaching is and who would require the services of a coach.
My favourite one is, “You only need a coach if you are an under-performer”. This kind of statement does give coaching a bit of a bad reputation and probably prevents a lot of people from seeking out a coach, when they actually really need one, as they don’t want to be labelled as an under-performer. Coaching is not for the “underperforming”, “lazy” “unproductive” team members. It is for anyone who believes that they need to move forward in their work or personal lives. People who want to change the status quo, but just need some assistance. If they happen to be under-performers then so be it. The most important character trait about the person seeking coach