What is your competitive advantage?Posted by On April 25, 2019

What is your competitive advantage? 1

When I ask business owners “What is your competitive advantage?” they are very quick to provide a long list including their pricing structure, advanced technology or the quality of their raw materials. These are all good and well, but it is seldom that I hear them highlight their people as a competitive advantage in their business. 
Why is that? Why do business owners overlook probably one of the most important assets in their business? 

Perhaps it’s because working with human beings is damn hard work and if