27 Sep

Why you need to prioritise your goals

A few years ago I wanted to shed a few kilos, and get fit for a cycling holiday. Piece of pie I thought. I would be incredibly disciplined, focus on both goals and pull this off in no time. Unfortunately, reality hit when my dietician at the time informed me that I should be prioritising. Lose weight or get fit, which one would I like to achieve first?

This principle can be applied to business too. Think about your main business goals. Have you prioritized them or are you trying to provide equal focus and attention on all of them at the same time?

The problem with not prioritising is that there is a risk of objectives clashing with each other. This could result in time being wasted in decision making, internal conflict, employees getting frustrated or confused and you land up not achieving anything.

Say you have selected four or five main objectives for the year, and increasing sales and product innovation are two of them. Before drawing up your action plans you should confirm how your resources will be split up to achieve these objectives. You likely have funding constraints and therefore resources must be allocated strategically. So should you focus on increasing your sales first, or will you place the focus on research and development for product innovation?

If you decide that innovation is your first focus, you will acknowledge that sales growth will need to come in at second place. Why? Your resources, such as money, time and people will be directed to innovation and development. Not to say that sales growth is not important, but by clarifying which objectives take priority and therefore the bulk of the resources, it ensures that everyone is reading off the same page. This in turn allows for your team to have laser focused attention for the selected timeframe, which saves time, money and relationships.

Define your objectives, clarify their importance, develop your action plans and assign your resources.

30 Jul

Have you got your filters on?

Everyday we are bombarded with bigger, better and cooler ways of doing stuff and achieving our goals. Better ways to run, meditate, cook or market our businesses to become gazillionnaires. Everyone’s solution is quicker, faster, healthier, more cost effective and more time efficient than everybody else’s solution.

There are great advantages to having all of this incredible life and business-altering information at your finger tips, but it also has its disadvantages.

It can become completely overwhelming! With so much information so readily available it is like being a kid in a candy store, you cannot decide as there is just so much on offer.  What often happens is we either stuff as much candy into our mouths as possible, afraid to miss out and end up with an awful stomach ache. Or we choose a lollie, but secretly doubt our choice and end up always wondering what the other lollies would have tasted like. We end up disappointed.

So before you start running around in square circles, landing up with a stomach ache and finding yourself exhausted, try thinking about why you are doing what you are doing.

Instead of looking at solutions first, think about your personal and business objectives first. Why am I doing what I am doing?

By defining who you are, what’s important to you and how you want to be seen in the world, will provide you with an incredibly strong foundation. So, when the multitude of solutions start flying at you, you can confidently decide which ones will add value to your pre-determined life or business goals and which ones are just smoke and mirrors.

By firstly defining your purpose, values and objectives, you put yourself in the driver’s seat. You take back the control of your journey.

And that is how you turn your filters on.