30 Aug

The difference between training and coaching

The other day a friend mentioned that his business had brought in a training company to conduct some personal development programs with their staff. He commented that he was a little bit disappointed due to the fact that the trainer didn’t conduct any follow up after the training was completed.

Firstly let me say that I love hearing that businesses are investing in their teams, especially on personal development and soft skills training. I wish more businesses would do this.

Secondly, my response to him was as follows: That’s the difference between training and coaching. Quite simple.

So many businesses will do one or the other, but very seldom both. To get maximum return on your training investment, both disciplines, training and coaching need to be taking place within your business.

Training is all about teaching or introducing new concepts or skills. It doesn’t or very seldom alters the training delegate’s behaviour. They learn something new which can tweak their curiosity, but then the training ends and they go home. Perhaps there may be some altered behaviour change for a week or so after the training has taken place, but on the whole, most people will go back to their old habits.

To counteract this and to really get bang for buck I would highly recommend that coaching is introduced straight after every training initiative. Coaching is the safety net or the catalyst for change. The new skills are taught in training and the coaching is there to help reinforce these new skills after the training has taken place.

Naturally human beings find it very difficult to change a habit or implement a newly learnt skill straight away. It is even harder when that change is completed in isolation or not supported. We need help to stay on track and keep focused. This is the role of the coach.

A coach is there to help you define your habit change and then to support you through the change process.

To really set your team up for success, by all means give them the opportunity to attend training sessions, but then make coaching available to them afterwards.

Let them reinforce their newly learnt skills over time so they can then add the right value back into your business.

Nicole Coyne

Nicole Coyne

Nicole is a certified professional coach as well as a certified trainer, advanced assessor and coach mentor. Based in Auckland, she provides a range of coaching options, from individual business owner and management coaching, group and team coaching workshops to personal coaching. Her coaching practice is aligned to the ICF ethos and ethics. Need to hire a professional coach? Contact Nicole nicole@tikumu.co.nz 
Nicole Coyne

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